Render your Lifestyle...
Overstock challenged a number of companies to develop 3D models, scenes and final rendering for a number of product SKU's. We were provided with reference 2D photos and dimensions from their website.
From this we created an entire scene with 3D models.
Then we applied textures and lighting to the 3D models.
The final render of the product places it in a visually vivid scene where customers can envision the Overstock products in their own homes.